Associations boost trade show attendance, satisfaction scores by honing in on the fine details of the people at their shows Related content Startup contests merge mission, entertainment at meetings Live-streamed video: Opportunity or threat to meetings? Get your game on: Gamification adds energy to events A few years ago the International Sign Association took a hard look at its annual trade show and concluded it didn't have a good grasp on who made up the event's core audience. That set off alarm bells. "If you look at how corporate brands reach their potential markets, they do lot of research into personae," ISA CEO Lori Anderson said. "In other words, a… Read More